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Branding design

Blue Lucy goes POP Art for IBC 2016

Blue Lucy goes POP Art for IBC 2016
Matt Proud | 20 Sep, 2016

IBC 2016 photo


In a departure from the clean and simple style of previous IBC stands we’ve designed for Blue Lucy, we went for a Pop art concept for 2016’s show. Taking a cue from the name of their flagship software product the BLAM (Blue Lucy Asset Manager), we designed a pop art inspired stand to grab the attention of jaded exhibition-goers. Blue Lucy have reported back to us that the design certainly worked in that respect, with a lot of passing visitors stopping by and many comments on the radical change of style. Further expansion of the BLAM-in-a-can concept are in the works…

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