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The primary logo with tag-line
The logo reversed out
The Metropolis brand styleguide
WorldRemit are a disruptive fintech company with a strong content marketing strategy in place. However, they were lacking a good way of showing and sharing their high-quality content with the world.
HeavyLight were hired to design a responsive content portal for them from scratch, based on the requirements of the content creators and the business. World Remit Stories now showcases their video, image and text content to it’s best advantage on all devices, with filtering by geography and subject. The project was developed in Umbraco, to allow for seamless integration into their existing Umbraco site.
HeavyLight redesigned the branding for financial organisation Sett&Lucas, and created a new promotional video and website under that brand.
They wanted to keep the essence of their original logo, as it had been in place for a long time, but they were aware of the need for an update to the logo and the company’s brand overall. We worked with the existing elements, chose an new, more streamlined serif font and made the ampersand into a feature, separating out a serif from it and turning it into an arrow, which then became the unifying branding element, used throughout the video and the website.
This brand is also reflected in the work HeavyLight have done on Zurik – a financial regulation tracking product, backed by Sett & Lucas.